Dilemma: You need to charge service fees, but you know the
nonprofit organizations and charities among your accounts are on
Landmark Travel Services in Fort Lauderdale, Fla.,confronted
that issue when it implemented fees in February 1996. The agency
has a $10 per transaction fee.
"We knew we had to make it across the board," agency president
Sharon Turnau, said.
The solution she came up with is this: The agency tracks fees
paid by each nonprofit customer throughout the year and donates the
total--from $200 to $2,000--to each at year's end.
This gives the agency use of the money throughout the year and
also generates goodwill among clients, Turnau said.
Having served on nonprofit boards, Turnau said she understands
the economic realities of the nonprofit sector.
"This is my way of continuing my volunteerism. No matter what
the size of the end-of-year check, "All of the charities and
nonprofits are very appreciative," she said.