Little Fee, Big Donation

Dilemma: You need to charge service fees, but you know the nonprofit organizations and charities among your accounts are on tight budgets.

Landmark Travel Services in Fort Lauderdale, Fla.,confronted that issue when it implemented fees in February 1996. The agency has a $10 per transaction fee.

"We knew we had to make it across the board," agency president Sharon Turnau, said.

The solution she came up with is this: The agency tracks fees paid by each nonprofit customer throughout the year and donates the total--from $200 to $2,000--to each at year's end.

This gives the agency use of the money throughout the year and also generates goodwill among clients, Turnau said.

Having served on nonprofit boards, Turnau said she understands the economic realities of the nonprofit sector.

"This is my way of continuing my volunteerism. No matter what the size of the end-of-year check, "All of the charities and nonprofits are very appreciative," she said.


From Our Partners

2020 NTG Webinar Series
Travel, Our Future and Yours A Series of Conversations with Industry Leaders
Register Now
American Queen South
American Queen Steamboat Company
Read More
2020 Club Med Webinar
Let’s Escape Again with Club Med
Register Now

JDS Travel News JDS Viewpoints JDS Africa/MI