Picture Perfect

When Euclid Travel in Euclid, Ohio, launched its Web site a year ago, it highlighted its most important asset: its agents.

The site features photos of each agent along with a description of his or her specialty. "It makes it more than just a place; it gives us a personal approach," said Euclid owner Donna Lucas.

Travel tips, written by the agents, are printed under each photo and are changed regularly.

Clients appreciate the site's personalized nature, said Euclid's marketing manager, Pat Coil, who maintains the Web page.

"People will come in to the agency and [they enjoy recognizing] faces they've seen on the site," she said.

Euclid's Web page also encourages visitors to e-mail the agency with travel-related questions. Coil said Euclid has begun a policy of answering e-mail within 24 hours.

"Just like people who call on the phone with questions, you never know which person sending e-mail is going to buy," she said.

The Web site will be getting some new features shortly.

A page of frequently asked travel questions will be added, as will a section on special deals, which will be updated monthly.

The agency has applied for an Internet domain name that would change its Web site address from members.harborcom.net/~euclidtl to www.euclid.com.

A Web site is an absolute necessity today, said agency owner Lucas. "We'd be living in the dark ages without it," she said. "Right now it's more of an informational site, but we hope to do more selling off it."

This article was adapted from Travel Weekly's "Agent Life" section.

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