When Euclid Travel in Euclid, Ohio, launched its Web site a year
ago, it highlighted its most important asset: its agents.
The site features photos of each agent along with a description
of his or her specialty. "It makes it more than just a place; it
gives us a personal approach," said Euclid owner Donna Lucas.
Travel tips, written by the agents, are printed under each photo
and are changed regularly.
Clients appreciate the site's personalized nature, said Euclid's
marketing manager, Pat Coil, who maintains the Web page.
"People will come in to the agency and [they enjoy recognizing]
faces they've seen on the site," she said.
Euclid's Web page also encourages visitors to e-mail the agency
with travel-related questions. Coil said Euclid has begun a policy
of answering e-mail within 24 hours.
"Just like people who call on the phone with questions, you
never know which person sending e-mail is going to buy," she
The Web site will be getting some new features shortly.
A page of frequently asked travel questions will be added, as
will a section on special deals, which will be updated monthly.
The agency has applied for an Internet domain name that would
change its Web site address from members.harborcom.net/~euclidtl to
A Web site is an absolute necessity today, said agency owner
Lucas. "We'd be living in the dark ages without it," she said.
"Right now it's more of an informational site, but we hope to do
more selling off it."
This article was adapted from Travel Weekly's "Agent Life"