Telling Their Story

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Olga Ramudo, her sister Cristina Jacomino and their friend Rosa Maria Delgado escaped from Cuba in the early months of the Castro regime, in 1959 and 1960.

They married in this country, raised families, then determined it was time to pursue their careers.

In 1989, the trio opened Express Travel of South Miami, whose growth is sometimes labeled "phenomenal."

In 1996, the agency's bookings were $9.4 million and the agency had 18 full-time employees. A year later, bookings zoomed to $14 million and there were 23 full-time agents.

Pressed for space, the partners bought their own building and moved there in December.

All of this is told in a brochure for clients and would-be clients that will be updated again this year.

Of course, the newest edition will point out that in 1996, the publication "Hispanic Business" listed theirs as one of the largest Hispanic-owned companies in the U.S. -- number 282 on the list.

Among other things that will continue to command a prominent place in the publication are letters of endorsement from some key clients.

Not least of the brochure's contents is: "Some of the services we can offer your account." These include such items as $150,000 in free flight insurance with every ticket, negotiated air fares, domestic and international 24-hour emergency services, and passport and visa assistance.

Ramudo, who like her two partners is a full-time agent in the business, said the brochure has been invaluable in promoting Express Travel. "We furnish the brochure to all our clients and prospective clients," she said.

But the new brochure will have a bit more photographic interest, she added. The front will feature a photograph of the agency's new building along with a group photo of the staff.

This article was adapted from Travel Weekly's "Agent Life" section.

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