Jeri Clausing
Jeri Clausing

With the spa and wellness tourism industry continuing its robust global growth, luxury hotels and resort are taking their spas to new levels.

Trilogy Spa Holdings and the Four Seasons Resort in the Dallas suburb of Las Colinas, for example, this week announced plans to build what Trilogy said would be the largest luxury hotel fitness and health club in America.

The 175,000-square-foot Well & Being spa and wellness center will include three fitness studios, personalized nutrition and preventive health programs, integrative health services like acupuncture, and private diagnostics by expert fitness coaches.

The center will be the second to open under Trilogy’s Well & Being brand, and Trilogy executives say they expect to announce more in coming months. The first was opened at the Fairmont Scottsdale Princess in Arizona.

David Stoup, chairman of Trilogy Spa Holdings, said the concept takes hotel spas to a level that goes way beyond massage and facials.

“The traditional pampering spa is dead,” said Stoup, whose company has worked to transform programs at the Guerlain Spa in the Waldorf Astoria New York Towers and Spa del Rey at the Ritz Carlton, Marina del Rey.

Besides offering wellness and spa services to guests and local residents, Stoup said Trilogy works closely with meeting planners to add a wellness aspect to group events.

“We’ve been a little surprised at how popular it is with group and meeting planners,” he said.

For instance, he said, groups might opt for fitness classes in the morning, workshops on stress, a presentation by a nutritionist and the executive chef at lunch or laughing yoga in the afternoon.

“There’s more than the benefits they get as an individual,” he said. “There’s also a team-building aspect.”

The announcement comes on the heels of last week’s report from SRI International, which said wellness tourism revenues grew to $494 billion last year, a 12.5% increase. SRI had previously forecast 9% growth.

That report, “The Global Wellness Tourism Economy,” said wellness travel was growing nearly 50% faster than the global tourism overall and represented more than one in seven travel dollars spent worldwide.

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