With the nation in recession, the Alaska Travel Industry Association knows it is facing a challenging year, with revenue expected to drop as fewer tourists visit the state and those who do come spend less.
To combat that, many of the state's destinations and attractions will be "on sale" in 2009 as the state's tourism players pull out all the stops.
"A lot of Americans are tightening their belts this year, but our research shows most are still planning some leisure travel," said Ron Peck, president and COO of the ATIA.
The ATIA is hoping that interest in Alaska's 50th anniversary of statehood this year along with cheaper gas prices will help boost business.
"Looking ahead to 2009, travelers can expect to see Alaska businesses offering travel specials as a way to spur reservations for the upcoming summer season. This will make an Alaska vacation less expensive than it has been in years," the ATIA predicted.