Big boomer


On-line travel services? Y2K disasters? What agencies really need to be worrying about is what they're going to do after the baby boomer market dries up. To hear people talk about boomers, it's as if the travel industry and, indeed, the entire U.S. economy hinges on their continuing to be voracious consumers of goods and services. If you ask me, that's too much power for one generation to have.

Just as every other segment of the industry is consolidating, so too are consortia. The already expansive Travel Associates Network just became a little more bulbous with its pending acquisition of Space. TAN has long-term plans to have up to 9,000 members, all leveraging the consortium's negotiating power and preferred-supplier relationships. With that kind of unity, who needs to unionize?

Hey, ASTA, when a traditional agency launches a radio ad campaign knocking on-line agencies like Preview Travel, I expect that you'll send that agency a formal letter demanding that it withdraws the ad. Right?


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