Chez Clampett


Just when the gaming industry looked like it was about to emerge from the tar pit of tackiness in which it has been mired for so long, up pops the specter of Jethro's Beverly Hillbillies Mansion and Casino.

The proposed 321-room Reno resort is the brainchild of erstwhile actor Max Baer Jr., who played dumb-as-a-box-of-rocks Jethro on the CBS television series, "The Beverly Hillbillies." Rumors of the proposed venture have been floating around for some time, but now that New York investment banking firm Westwood Capital LLC has hopped on board, this thing may actually get off the ground.

Baer's concept is rife with sophomoric sexual innuendo, mostly involving nubile Ellie May's various anatomical attributes and none of which rise above the level of single entendre (the innuendo, not the attributes).

I'm a dyed-in-the-wool capitalist with the utmost respect for our free-market economy and the highest regard for my fellow man's right to turn a legal buck when and where he can. That being said, there ought to be a law.


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