A recent study examining on-line purchasing habits revealed that
the No. 1 obstacle preventing consumers from booking through the
Web is their fear of transmitting credit card information. In a
related development, another study -- conducted in my imagination
-- examining denial in the travel industry revealed that the No. 1
misconception among agents is that consumers will be paralyzed by
this fear forever.
The National Hockey League will team with travel wholesalers to
package the NHL's All-Star games in Tampa, Fla., scheduled for late
January. These official travel packages, believed to represent a
sports industry first, will include hotel, transfers and event
tickets. If they want to make some real money, I think wholesalers
should consider throwing in beer and face paint, as well.