Don't get mad, get competitive


The on-line agency Preview Travel roasts traditional retailers in a new radio ad campaign, saying, "Don't go to a travel agent." (Never mind that Preview itself is a travel agency.) This is the part where everybody gets all hot under the collar -- but don't get mad, Ms. Brick 'n' Mortar -- get competitive. What brave traditional agency among you is going to launch the counter campaign? C'mon, c'mon, step up to the plate. More agency ads -- of the mud-slinging variety or otherwise -- could spell greater visibility for the trade at large. Could be the beginning of a beautiful rivalry.

Divi Carina Bay, slated to open on St. Croix in spring, will receive the first casino-hotel license issued in the U.S. Virgin Islands. I think it demonstrates a great sense of fairness and tolerance when a Caribbean sun destination, known for spectacular weather and beautiful beaches, caters to travelers who like to stay indoors.

The Friday haiku:
Tobacco users
Will have to go in search of
Paradise elsewhere


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