Wellness travel has become one of the fastest growing areas for luxury travel, and the Well-Being Travel Symposium, to be held Feb. 18 to 19 at the MGM Grand in Las Vegas, is the latest effort to help agents navigate the increasingly diverse product offerings in what is estimated to be a $106 billion industry.
The conference will bring together travel sellers, wellness experts, top hotel executives, spa directors and travel suppliers to discuss the growing trends in wellness travel and opportunities for sellers and consumers.
Topics will include targeting demographics, packaging wellness travel components, wellness-travel research findings from the Global Spa Summit, updates from top hotel executives and spa directors and information on what consumers are looking for.
It’s the latest educational opportunity from Well-Being Travel, which last year in partnership with the Travel Institute launched a course for travel sellers with modules that cover wellness vacations including resorts, spas and cruises; the wellness/health vacation market; holistic health and medical spas; and medical travel.
The market for such products by all accounts is vast and growing, both among aging baby boomers and the new, younger generation of luxury travelers.
And as JoAnn Kurtz-Ahlers, president of Kurtz-Ahlers & Associates, a marketing consulting firm that helps connects agents with luxury hotels and travel companies, pointed out, it’s no longer just about a hotel having a spa -- spas have become a luxury essential, she said, like having a robe in the room.
Kurtz-Ahlers also said these resorts and spas are eager to work with agents who want to understand all the new offerings.
“Today there are so many resorts and spas,” she said. “It’s not just about getting pampered. People are going for special reasons.
"For instance, they might go for detox. They might go to up their fitness level. They might go because they can’t sleep. They might go to lose weight. There is such a big menu of choices and many, many options. It’s interesting to work with agents sort out the best place for their clients.”