Mexico's tourism industry is hoping high-profile conferences, advertising, promotions and other world events are making H1N1 swine flu fears a distant memory.
Indeed, as the Mexico Tourism Board's advertising campaign in major U.S. markets goes into high gear and other world events dominate news coverage, the H1N1 flu is already looking like old news.
This month, health ministers from all over the world will gather in Cancun for a conference titled "Global Summit Over Lessons Learned From Influenza A (H1N1)." Cancun officials are expected to highlight that only 57 cases of H1N1 -- and no deaths -- were confirmed in Quintana Roo, home to Cancun and Playa del Carmen.
"After a month and nine days of having lifted the warning in countries such as the United States and Canada, Cancun has 65% hotel occupancy, only 10 points below what we consider normal for this season," said Quintana Roo Gov. Felix Gonzalez in announcing the health summit, which is expected to draw health ministers and leaders from major world health organizations.
"The Global Summit will not only position Mexico and Quintana Roo as a safe place for tourist activity, but also will serve as a platform to exchange knowledge and information regarding [H1N1]," he said.