Hilton teams with TV wedding planner to launch 'Guestiquette' website


Hilton Family of Hotels teamed with Samantha Goldberg, celebrity wedding planner and star of the Style Network's "Whose Wedding is it Anyway," to create a new wedding planning website, "Guestiquette." 

"Tough questions about modern-day guest etiquette threaten to trip up every bride and groom: Who gets to invite guests and who doesn't? What do I pay for and what do my guests pay for?" said Goldberg, who is the voice of Guestiquette.

The online wedding resource was designed to shed light on guest etiquette topics, provide guidance on working with a hotel, offer tips on making out-of-town guests feel welcome and offer access to the Hilton Family's online group booking tool for brides to book and manage their guests' hotel accommodations. 

The website covers topics such as:

  • I'm engaged, now what -- Help in getting started planning a wedding, including tools for guests' hotel accommodations, a budget tracker and a timeline.
  • How to speak guestiquette -- Answers to common guest etiquette questions.
  • Making guests feel welcome -- Ways to help guests feel appreciated for being present on the big day, including tips from real brides and advice on what should go into welcome letters and baskets.

The online group-booking tool enables brides and grooms to plan, book and manage their wedding blocks (five to 25 rooms) online with real-time inventory across the Hilton Family of Hotels, with 24/7 booking access.

The couple also receives access to a tool that lets them review which guests have booked rooms and which guests need a reminder. Another tool lets them create a personalized webpage for their wedding and include a direct link to allow guests to book their room in the couple's hotel block.

The Hilton Family of Hotels has seen an increase of 211% in brides who plan, book and manage their wedding room block online through its group booking tool, according to Bob Brooks, vice present of esales strategy and performance for Hilton Hotels Corp.

The online group booking tool is available at all North American Hilton Family of Hotels and will soon be extended to Hilton Family hotels in the U.K.


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