Todos Santos, the small Baja California town long popular among artists and creative types, is increasingly in the spotlight with the opening of new hotels and resorts.
About 50 miles from Cabo San Lucas, sleepy Todos Santos (“all saints” in Spanish) couldn’t be more different than the flashy, party-til-dawn resort area at the tip of Baja.
Yet, two hotels in Todos Santos recently joined the Los Cabos Hotel Association and will be represented in the marketing and public relations efforts of the Los Cabos Convention and Visitors Bureau, which has an aggressive campaign to promote the region to the trade and travelers through social media and its website.
The Hotel California, a historical hotel in Todos Santos, joined the Los Cabos Hotel Association earlier this month.
"We are thrilled to welcome the renowned Hotel California to the Los Cabos Hotel Association," said Gonzalo Franyutti de la Parra, president of the Los Cabos Convention & Visitors Bureau, which represents hotels in the association.
"We hope that the addition of the legendary property will further entice travelers to visit the charming and magical town of Todos Santos, a destination known for its acclaimed artisans, cultural richness and tremendous natural beauty."
The 11-room hotel is one of the original properties in Todos Santos, which is one of the Mexico Ministry of Tourism’s “pueblos magicos,” or magic towns, a designation given to places of character and historical significance.
Hotel California — which, by the way, has no relation to the Eagles song of the same name but gets lots of attention (and sells lots of merchandise) because of the song — is the second Todos Santos hotel to join the Los Cabos association. The first was the new Guaycura Boutique Hotel and Spa, which opened in March and became a member in August.