Los Cabos is promoting the large number of spas at its resorts because the time is right, said Gonzalo Franyutti, president of the Los Cabos Convention and Visitors Bureau.
"Now more than ever, travelers are seeking hotels and resorts with incredible spa services and packages," he said. With the economic recession and higher stress levels, a trip to the spa remains one of the little luxuries that travelers are willing to spend money on, he said.
The bureau's recently launched website, www.visitloscabos.travel, features a comprehensive list of spas in Los Cabos.
The area at the tip of the Baja Peninsula has long been known for its sportfishing. Later came luxury resorts and golf courses.
Spas are a relatively new niche for the destination, Franyutti said. But recognition is growing, with the spas at Esperanza, Pueblo Bonito Pacifica and Las Ventanas al Paraiso receiving honors for their facilities and services from U.S. travel magazines in the past year.
Many of the resorts have created spa packages for this fall. Among them:
The Fiesta Americana Grand is offering a Luxury Wine Spa plan, which includes a stay in a VIP Concierge Oceanview room; access to the spa's gym, pool and beach club; beachfront dinner for two; and a wine therapy massage and wine tasting sampler. The price starts at $370 per night (taxes and service charges included), with a three-night minimum through Dec. 17.
The Marquis Los Cabos' Sense of Pampering package includes accommodations in a junior suite or private pool casita, two massages, one manicure and one pedicure, meals, a private health consultation and a $50 credit toward a treatment of the guest's choice. Rates start at $460 per person, per night for a minimum five-night stay through Oct. 10; the rates go up for stays through mid-December.