On the level

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A new Denver-based company called NeoQuest Marketing Group claims that the outside sales network it is launching is a legitimate multilevel venture, impervious to accusations that is a pyramid or card-mill scheme. The fact that NeoQuest is headed by Tom Keesling, a respected figure in the travel biz, bolsters that claim. Still, the company best had steel itself; among the cynical, the notion of legitimate multilevel marketing is as oxymoronic as jumbo shrimp -- and as widespread in the travel industry.

Last year, travel agents dishonored the fewest sales drafts to the Airlines Reporting Corp. since 1984. It figures that agencies' back offices would be operating at peak efficiency at a time when retail sales are up and commissions continue to be in the dumper.

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