British Airways has borrowed a page from the P.T. Barnum guide to
sucker-spotting with its new travel-loan service.
The idea is this: If you feel the need to get away from it all,
but your life's inflated operating expenses preclude such a luxury
at this time, BA will simply loan you the money and send you on
your merry way.
There's the small matter of the 15.9 percent you'll be paying in
interest. But with two years to settle the bill, why worry? And if
you do wind up worrying, just stop in at your nearest British
Airways travel shop and borrow another vacation.
The wonderful thing about this deal is that it owes so much to
good old American salesmanship. Need a faster car? There's a guy
with a shiny suit and game-show-host hair who will put you behind
the wheel right now. Just sign these pesky loan papers first. Have
you been subsisting with an inferior vacuum cleaner? Five easy
payments and you'll be sucking the rugs right off the floor
Here's an idea: Why not give these play-now-pay-later party
loans to British university students, just before the end of term?
Little Gerald and Prudence will be downing Ouzo shooters on Corfu
in a Manchester minute. Just don't let them tell their parents.
Grown-ups will never go along with such a great idea.