Richard Branson is not stupid

By
|

Richard Branson is not stupid. This should probably be self-evident, considering he's got himself an airline, a record label and, if told tales be true, a whole bunch of money.

So when he grounded Virgin Airways' flights for the New Year's holiday to give his employees the day off, I wrote a column to the effect that he alone had managed to turn the Y2K problem into a public relations triumph.

Last night I opened this week's issue of Time magazine and there was a letter from Branson to the editor. The letter objected to a recent Time article on Y2K that mentioned the fact that the Virgin fleet would spend New Year's Eve on the ground. Branson's missive emphatically restated Virgin's Y2K position: It is giving its employees the night off to be with their families.

He's done it again. I'm telling you, Richard Branson is not stupid.

Comments

From Our Partners

2021 Family Expo
Family Travel Expo
Register Now
Air Astana 1366
Air Astana
Read More
2021 Caesars Webinar
NEW YEAR NEW EMPIRE
Watch Now

JDS Travel News JDS Viewpoints JDS Africa/MI