Richard Branson is not stupid. This should probably be
self-evident, considering he's got himself an airline, a record
label and, if told tales be true, a whole bunch of money.
So when he grounded Virgin Airways' flights for the New Year's
holiday to give his employees the day off, I wrote a column to the
effect that he alone had managed to turn the Y2K problem into a
public relations triumph.
Last night I opened this week's issue of Time magazine and there
was a letter from Branson to the editor. The letter objected to a
recent Time article on Y2K that mentioned the fact that the Virgin
fleet would spend New Year's Eve on the ground. Branson's missive
emphatically restated Virgin's Y2K position: It is giving its
employees the night off to be with their families.
He's done it again. I'm telling you, Richard Branson is not