A national survey conducted in June by marketing services firm Ypartnership revealed a new trend in leisure travel called "celebration vacations."
An online poll of approximately 4,600 active travelers revealed that 70% have taken a vacation to celebrate an occasion special to themselves or someone else. Asked to identify the life events they were most likely to celebrate by taking a special vacation, 75% of respondents named a honeymoon, 65% said a wedding and 63% said joining of families or a family honeymoon (63%).
One out of five travelers who took such vacations stated their celebration vacations included more people in the traveling party than typical and their length of stay was longer. One out of four said they had planned the vacation much further in advance than usual, and four out of 10 spent more on such vacations.
Celebration vacations are most likely to be planned around and include the special event being celebrated, the survey found. Two-thirds of respondents who took such a vacation stated the event took place during the vacation. Their motivations to attend were a desire to spend more family time on vacation; reconnect with family; mark a special moment for someone; and create a special memory for someone.
Romance overall sent the most respondents off on a special vacation. A milestone anniversary topped the list at 78%, just two percentage points ahead of honeymoons.
Other life events for which respondents said they were likely to travel were: a family reunion (70%); a first vacation with children (67%); a milestone birthday (59%); an anniversary (57%); a retirement (55%); a school reunion (54%); a cultural of coming of age event, such as a quinceaneras, or 15th birthday (54%) and a bar/bat mitzvah (50%). Ranking below 50% were a recovery from a personal illness (28%), a promotion (26%) and a scholastic achievement (23%). Percentages do not add up to 100% because of multiple responses.