Sand crabs


Rarely has an issue so galvanized Long Island's East End as the recent contretemps over an ad by the Bermuda Tourism Commission that pokes fun at the posh group of beach towns collectively known as The Hamptons.

Flummoxed Hamptonites have been sputtering madly for more than a week now over the offending ad, demanding some sort of retribution for what they really seem to believe is a crime against their little empire's swank-appeal.

The outrage has been palpable. Dan Rattiner, founder of Dan's Papers, published his own list of anti-Bermuda-isms, which boasts that while Bermuda residents look up to "Queen Elizabeth, one of the stuffiest, most humorless, most least accomplished (most least accomplished?) people in the world," Hamptonites celebrate a more solid class of hero, one that includes such luminaries as ex-model Christie Brinkley and her ex-husband Billy Joel.

Finally, the Hamptons fired its big gun. An anti-Bermuda ad in Sunday's New York Times commissioned by the Long island CVB attempted to recreate the BTC's style in reverse.

It was pretty flat and more than a little bitter, but hopefully it will bring wounded East Enders a little peace -- and the rest of us a little quiet.


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