"When flat is the new 'up,' it is good to be able to report an increase in bookings this winter," according to Paul Pennicook, president of International Lifestyles, the worldwide representative for SuperClubs Resorts. Pennicook said business at SuperClubs' Breezes brand increased 8% from January through April over the same period last year.
Breezes, the most successful of the SuperClubs brands -- which include Grand Lido, Hedonism, Starfish and Rooms -- will be elevated, expanded and repositioned this year, Pennicook said. When all is completed, the Breezes' flag will fly over 11 resorts in six countries.
These include the September opening of the 300-room Breezes Panama in Santa Clara on Panama's southern Pacific coast; the October debut of the 330-room, 110-villa Breezes Buzios in Brazil, SuperClubs' third Brazilian property; the Nov. 1 renaming of the Grand Lido Negril Resort & Spa to Breezes Grand Resort & Spa Negril; and, on the same date, the renaming of the Grand Lido Braco to Breezes Resort & Spa Rio Bueno (the clothing-optional side of the resort will remain), both in Jamaica.
Also on Nov. 1 in Jamaica, Starfish Trelawny will become the Breezes Resort & Spa Trelawny.
Breezes Resort, Spa & Golf Club Runaway Bay in Jamaica, which completed a $20 million upgrade and expansion in 2007, will retain its name, as will Breezes Curacao. The two Hedonism resorts in Jamaica will retain their current names, as will Rooms on the Beach in Ocho Rios.
All Breezes resorts will continue to include multiple dining options; unlimited, premium-brand drinks; and complimentary activities including scuba, kayaking and tennis. All resorts will have an a la carte Blue Mahoe Spa with signature treatments.
Pennicook said that SuperClubs will not renew its lease at Breezes Montego Bay when it expires on Sept. 30. "Discussions are ongoing with the property's owners to decide the future positioning of the hotel," he said.
SuperClubs is offering a number of value-added and "experiential vacations" at its properties this year, including the 10th annual Epicurean Escape at Grand Lido Negril June 24 to 28, the seventh annual Best of Jamaica at Grand Lido Braco Nov. 3 to 8 (Breezes Resort & Spa Rio Bueno, as of Nov. 1), the Ultimate Budget Wedding and the Girlfriend Getaway package as well as an early booking special for 2010 at the Breezes and Hedonism properties.