Survey says


A recent survey conducted by the Las Vegas Leisure Guide revealed a staggering statistic: A whopping 97% of the 3,000 visitors surveyed do not go to Las Vegas to gamble.

Let's see. Do they go there for the museums? Don't think so. Opera? Doubt it. Theater? I think they tried a production of "Death of a Salesman" once but the guy who played Willy Loman couldn't stay away from the tables long enough to depress anybody.

Still, I don't doubt the survey's legitimacy. I think that the Las Vegas experience has become so complex that visitors don't even realize their pockets are being picked. It's a masterful marketing feat: "Honey, let's take that Coney Island roller coaster and then play the slots."

"Okay, Cookie-puddin', but then let's go see the Eiffel Tower and play a little roulette afterward."

Gambling has been so seamlessly integrated into the Las Vegas environment that it's no longer the reason people go there. It's just part of the experience. The house will wind up with your cash whether you planned on it or not. Didn't anybody out there see "Lost in America"?


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