Tip of the tongue


The monster that Joe Vittoria built, Travel Services International, launched a huge consumer advertising campaign -- maybe you've seen the ads already; I have -- to publicize its brand name, The Travel Company. It has to make a big splash with these ads, too, because the company has one of those names that's so easy to remember that nobody can ever seem to remember it.

This year, the massive ITB trade show in Berlin will feature, for the first time, two days set aside for the trade only. The focus of the first day will be sobbing. Day 2 will mostly be the same, but will add wailing and creative swearing.


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