Travel Weekly's Caribbean E-letter: Jan. 1, 2008

THE PUERTO RICO TOURISM CO. relaunched its Puerto Rico Now promotion, originally launched a year ago to promote the island as a "no passport required" destination. The promotion includes a $250 food and beverage credit to be applied upon checkout for travelers booking a four-night stay at participating hotels. Reservations must be made by Jan. 21 via PRTC's booking engine at www.gotopuertorico.com or through Expedia, Orbitz and Gogo Worldwide Vacations. Travel must be completed by April 30. Other components of the Puerto Rico Now campaign include partnerships with entertainment outlets, an intensified effort to bring television shows to shoot on location in Puerto Rico and enhanced reminders that no passport is required to visit Puerto Rico from the U.S.

 

THE CARIBBEAN HOTEL ASSOCIATION's Caribbean Marketplace 2008 is set for Jan. 13 to 15 at Atlantis Paradise Island in the Bahamas, marking the seventh time that the annual conference has been hosted by the Bahamas Ministry of Tourism and Aviation and the Bahamas Hotel Association. More than 300 buyers are registered for the conference to date, surpassing registration figures for the same period last year. The buyers include wholesalers; incentives and groups operators; meetings planners; and dive shop owners from around the world. Close to 800 public- and private-sector tourism representatives from 36 Caribbean destinations also have registered for Marketplace. The event employs a Matchmaker appointment scheduling process, which matches buyer and supplier requests. For registration details, visit www.caribbeanhotelassociation.com.

SPIRIT AIRLINES will continue its Caribbean expansion from its Florida gateways with the Feb. 14 launch of daily nonstop service from Orlando to Aguadilla, Puerto Rico. The new service will complement Spirit's existing connecting service from Orlando and its nonstop service from Fort Lauderdale to Aguadilla on the island's northwestern coast, best known for its beaches and surfing. In Puerto Rico, Spirit also offers service to San Juan and Ponce from Florida. Meanwhile, Spirit launched daily nonstops from Fort Lauderdale to Freeport, Grand Bahama Island, marking its 23rd destination served in the Caribbean and Latin America and its 39th destination overall.

 

THE JOLLY BEACH RESORT in Antigua, an all-inclusive property with 464 rooms, expanded its travel agent Loyalty Program and added cash rewards for travel agent bookings. Agents will be rewarded with a $25 cash bonus for every three bookings of three or more nights for travel from Jan. 1 through March 31. Cash rewards will be distributed after travel is completed. The incentives are part of the resort's enhanced Loyalty Program that includes a commission increase to 15% on year-round bookings made directly with the resort through its toll-free number at (866) 905-6559. Effective Jan. 1, agents will earn one free night for every five bookings of five or more nights. The free nights can be redeemed for travel from April 16 to Dec. 20; there is no limit on the number of nights that can be earned. Jolly Beach also launched a nightly fam rate of $80 per person, for agents and a guest, valid from April 16 through Dec. 20. Agents must present a valid IATA or CLIA card upon arrival and must specify booking code TAUS08 when making a reservation. For details, visit www.jollybeachresort.com.

Caribbean Editor: Gay Nagle Myers

Phone: (201) 902-1924

[email protected]

For promotional opportunities in the E-letters, contact [email protected].

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