Travel Weekly's Caribbean E-letter: June 2, 2005

THE CARIBBEAN TOURISM ORGANIZATION (CTO) teamed up with International Travel Communications, a U.S.-based marketing and communications company, to launch online advertising on its consumer Web site at According to Arley Sobers, CTOs acting secretary general, the site gets more than 2 million hits per year. With this agreement, CTO is able to offer on-line marketing opportunities through Web site banner ads to CTO members, airlines, wholesalers, tour operators, hotel owners, cruise lines and event planners, Sobers said. The DoitCaribbean Web site is available in five languages -- Dutch, English, French, German and Spanish -- and banners can be imbedded within any of the sites language. CTOs goal is to level the playing field for all suppliers who want to market their product in a cost-effective, targeted way within the global marketplace, said Hugh Riley, CTOs director of marketing for the Americas. Revenues earned from the sale of online advertising will be reinvested in the site for further marketing and promotion. Banner ads start at $100 per month; various options can be viewed at

THE BARBADOS TOURISM AUTHORITYS new Web address at is guided by what our consumers told us they wanted to see, according to Bill Silvermintz, BTAs vice president of marketing for the Americas. Additions to the site include a vacation planner; an Explore Barbados section; sections on festivals and events, meetings and conventions and cruises; a pressroom; and a travel trade login section for agents and operators. The Chat Live function enables visitors to ask a BTA representative for island information.

AIR CARAIBES, headquartered in Guadeloupe with air operations based in Martinique, entered into an agreement with new St. Lucia-based Take Airlines to offer easier daily connections for travelers bound for Martinique. Passengers from U.S. gateways on American, Delta and US Airways [and from Toronto on Air Canada] fly into St. Lucias Hewanorra International Airport in the south and connect there for Take Air 15-minute flights to Martinique. The carrier has two Dornier 228s, seating 19 passengers, one nine-seat Caravan 208 and will add two Embraer 120s next month, seating 30 passengers each. Take Air Lines code is TX and is available on the major GDS systems; fares vary, depending on the season, but start at $138 roundtrip. Carrier officials said they are willing to wait for passengers whose flights from the U.S. are delayed. Information [in French] is available at and


" Daily air service to Montserrat from Antigua will resume July 11 for the first time since 1995 when volcanic eruptions destroyed parts of the island. Winair will offer four daily roundtrips from Antigua to Montserrats new Geralds Airport.

" Delta will launch nonstop weekend service from Cincinnati to Montego Bay, Jamaica, June 4. The Saturday and Sunday flights will be Deltas second route to Jamaica, in addition to Atlanta, where daily capacity increased by 102 seats June 1 when the carrier switched to larger aircraft.


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