Travel Weekly's Hawaii E-letter: Jan. 14, 2008

HAWAII HOTEL OCCUPANCY in November continued to decline but room rates continued to climb. Occupancy was 72.5%, a drop of 2.2 points from November 2006, according to a study by Smith Travel Research and Hospitality Advisors. Hawaii's average daily rate (ADR) rose to $185.67, an increase of 6.2% and a record high for the month of November. Room rate increases boosted revenue per available room (RevPAR) to $134.59, also a new all-time high for the month. Midprice properties showed the highest ADR gain at 11.5%, to $126.95. Luxury and upscale hotels each saw a gain of 5.6%, to $281.54 and $174.23, respectively. Economy and budget hotels showed modest ADR gains.

AMONG THE INDIVIDUAL ISLANDS, Oahu experienced the greatest decline in November occupancy at 6.8 points, to 74.2%, due mainly to rapid inventory growth in Waikiki and a decline in demand. In Waikiki, where room supply increased 2.2% over November 2006, occupancy dropped 8.1 points. Room rates on Oahu increased 5.8%, to $161.54, but RevPAR fell 3.1%, to $119.86.


RUMFIRE, a restaurant featuring more than 101 brands of rum, has opened at the Sheraton Waikiki. The beachfront restaurant offers tapas-style cuisine and private fire pits. Visit

GET2HAWAII has completed an upgrade to its online travel booking engine with a focus on hotels. Get2Hawaii has online links to travel-related sites, including airlines and hotels. Net prices are quoted. Call (808) 945-3300 or visit

THE POIPU BEACH RESORT ASSOCIATION has revamped its Web site. The new site has pull-down menus, Google Earth maps, expanded visitor information links and an entirely new appearance. Visit

Hawaii Editor: Allan Seiden

Phone: (808) 734-4677

[email protected].com

For promotional opportunities in the Hawaii E-letter, contact Debbie Joseph at [email protected].


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