OCCUPANCY in November continued to decline but room rates
continued to climb. Occupancy was 72.5%, a drop of 2.2 points from
November 2006, according to a study by Smith Travel Research and
Hospitality Advisors. Hawaii's average daily rate (ADR) rose to
$185.67, an increase of 6.2% and a record high for the month of
November. Room rate increases boosted revenue per available room
(RevPAR) to $134.59, also a new all-time high for the month.
Midprice properties showed the highest ADR gain at 11.5%, to
$126.95. Luxury and upscale hotels each saw a gain of 5.6%, to
$281.54 and $174.23, respectively. Economy and budget hotels showed
modest ADR gains.
INDIVIDUAL ISLANDS, Oahu experienced the greatest decline
in November occupancy at 6.8 points, to 74.2%, due mainly to rapid
inventory growth in Waikiki and a decline in demand. In Waikiki,
where room supply increased 2.2% over November 2006, occupancy
dropped 8.1 points. Room rates on Oahu increased 5.8%, to $161.54,
but RevPAR fell 3.1%, to $119.86.
RUMFIRE, a restaurant featuring more than
101 brands of rum, has opened at the Sheraton Waikiki. The
beachfront restaurant offers tapas-style cuisine and private fire
pits. Visit www.rumfirewaikiki.com.
GET2HAWAII has completed an upgrade to its
online travel booking engine with a focus on hotels. Get2Hawaii has
online links to travel-related sites, including airlines and
hotels. Net prices are quoted. Call (808) 945-3300 or visit www.get2hawaii.com.
BEACH RESORT ASSOCIATION has revamped its Web site. The
new site has pull-down menus, Google Earth maps, expanded visitor
information links and an entirely new appearance. Visit www.poipubeach.org.
Editor: Allan Seiden
Phone: (808) 734-4677
opportunities in the Hawaii E-letter, contact Debbie Joseph at [email protected].