ALOHA AIRLINES has filed for bankruptcy protection, two years after having exited an earlier bankruptcy. In its filing, Aloha blamed Mesa Air Group's Go Airlines for its predicament, saying that Go's "predatory pricing" in the interisland market forced Aloha to lower fares to a point where it could not generate sufficient revenue. A lawsuit between Aloha and Go is pending over Go's entry into the interisland market.
WORD OF THE BANKRUPTCY filing was followed a day later by news that Aloha's primary banker, California-based Yucaipa Co., had cut off its financing, forcing Aloha to look for potential buyers for its interisland, transpacific and cargo businesses. The carrier confirmed that negotiations under way with a number of parties. Soaring fuel costs and the interisland fare war have been large factors in Aloha's cumulative $120 million loss for 2006 and 2007. The Hawaii State Legislature is considering ways to financially assist Aloha while it is in bankruptcy.
THE MOLOKAI RANCH, which owns and operates the Molokai Lodge and the Kaupoa Ranch Village, key components in Molokai's small accommodations infrastructure, is closing all of its operations on Molokai at the end of the month. The Hong Kong-based owner, GuocoLeisure, cited ongoing financial losses the years of resistance to development plans by a segment of the rustic island's population. The closure includes the company's cattle operations and will mean the loss of 120 jobs. The ranch is the island's largest employer.
NAPILI KAI BEACH RESORT, on 10-beachfront West Maui acres, is offering Value Seasons specials for 2008. Spring Value Season runs from April 1 through June 13; Fall Value Season from Aug. 25 through Dec. 20. Both focus on a fifth night free in oceanview, beachfront and oceanfront categories, priced from $270 to $460 per night. The 2008 Whale Watcher's package adds extras to fifth-night-free Spring Value pricing. Specials include a Keiki Eat Free program (conditions apply) for children 12 and under. Call (800) 367-5030, direct (808) 669-6271, e-mail [email protected], or visit www.napilikai.com.
RESORTQUEST HAWAII has expanded its fourth-night-free pricing on Maui at the Papakea Resort and Paki Maui (April 1 through June 21), and Kaanapali Shores (May 1 through 31). Rates at Papakea start at $222 per night for a one-bedroom Ocean View Suite. Rates at Paki Maui start at $248 for a two-bedroom with a partial ocean view, and at $246 for a one-bedroom Garden View at Kaanapali Shores. Call (866) 774-2924 or visit www.resortquesthawaii.com.
Hawaii Editor: Allan Seiden
Phone: (808) 734-4677
For promotional opportunities in the Hawaii E-letter, contact Debbie Joseph at [email protected].