TIDBITS of information in NACTA's 2006 Independent Agents
Demographic Profiling Survey are shedding some light on the
home-based travel agent community. It
found, for instance, that fewer NACTA agents are affiliated with
host agencies. In 2006, 60% are working with a host. That's down
from 67.2% last year. Look to supplier relationships for an
explanation: Nearly 40% of NACTA agents now make their own
arrangements with suppliers, a trend virtually unheard of when
large numbers of home-based and/or independent agents arrived on
the scene four or five years ago.
SURVEY also found that agents who have their own
preferred-supplier relationships are fiercely loyal to those
suppliers. Full-time agents reported they book with a preferred 67%
of the time; part-timers do so 62% of the time. Specialization in
certain destinations and/or types of travel is a continuing trend
for NACTA agents, the survey revealed. Overall, 60% are focused on
one destination or type of travel. The majority of those agents,
55%, focus their businesses on selling cruises. (More survey
tidbits coming in next week's e-letter.)
NETWORK, the Oakbrook Terrace, Ill.-based consortium and
marketing group, will hold its MAST Sales Sensation on Nov. 14 at
the Drury Lane Theatre and Conference Center in Oakbrook Terrace.
The annual one-day event is held every fall, with tour and cruise
suppliers, national tourist offices and other vendors showcasing
their products. The program is expected to draw 250 travel agents
from across a five-state region. "The trade fair is set-up to be
interactive and hands-on for our travel agency members," said John
Werner, executive director of MAST. "We want our frontline sales
agents, outside agents, independent contractors and agency owners
and managers to see, taste, hear, smell and feel the same
experiences their clients enjoy on a tour, on a cruise, and in the
destination." Seminars and workshops also will be offered, Werner
added. More details are online at the MAST Web site, www.mvptravel.com.
DATEBOOK: The Missouri OSSN chapter will
hold a meeting on Nov. 9 at 6:30 p.m., at the Maryland Heights
Centre in St. Louis. Jim Dombroski of MSC Cruises will address the
group. A light dinner is included. The cost for members is $5;
nonmembers pay $10. Get details by e-mailing [email protected].
FAM OF THE
valid: Through Dec. 15 for overnight stays.
Sponsor: The Esencia Resort on the Riviera
Cost: $150 per night, double. Includes
daily breakfast. Taxes and service charges are extra.
Contact: (877) 528-3490.
Phone: (508) 221-3674
opportunities in the E-letters, contact [email protected].