ALLEGIANT AIR will launch an innovative marketing partnership with popular theater performers the Blue Man Group on March 13. The Blue Man image will be featured on the exterior of Allegiant aircraft, and inside the plane on cups, napkins, overhead bins, service carts and on in-flight crew uniforms. The Allegiant brand, meanwhile, will be incorporated into the Blue Man Group Las Vegas show at the Venetian, with an Allegiant logo utilized on a plane in the show and an Allegiant-sponsored VIP room in the theater. Customers can purchase tickets to the show through the airline's Web site, www.allegiantair.com; at select airport locations; through the company's call center; or while in flight -- people who purchase show tickets through Allegiant will receive an incentive valued at more than $50. Finally, the Blue Man Group will be featured in Allegiant advertising, and Allegiant will be showcased in certain Blue Man Group advertising.
NEARLY 10,000 WINE LOVERS are expected to pour into Paris Las Vegas Resort and Casino on April 5 for the 34th annual UNLVino Grand Tasting event, in what's being billed as the largest single-day wine tasting in the U.S. Sponsored by the University of Nevada Las Vegas and Southern Wine & Spirits of Nevada, more than 120 suppliers will provide samples of nearly 1,000 vintages from 500 different wineries representing regions all over the world. The event includes an auction of wine-themed paintings, trips and collectibles, and rare vintages. UNLVino also presents "Bubble-Licious" on April 3, a champagne and sparkling wine tasting at the Hard Rock Hotel and Casino. "Auss-Some and then Some" on April 4 at the District in Henderson showcases wines from the Southern Hemisphere, including Australia, New Zealand and South Africa. For more information, call (702) 876-4500 or visit www.unlvino.com.
LAS VEGAS MEETINGS by Harrah's Entertainment has announced a unique option for those planning meetings in Las Vegas. Under this option, meeting planners can now organize their events in restaurants and nightclubs across all seven of the company's properties -- Bally's Las Vegas, Caesars Palace, Flamingo Las Vegas, Harrah's Las Vegas, Imperial Palace, Paris Las Vegas, and the Rio All-Suite Hotel & Casino -- and have those expenditures apply toward their food and beverage minimum. Planners can also mix and match different conference rooms, restaurants, lounges and nightclubs across all seven properties in one contract. For more information, call (877) 633-8702 or visit www.lvmeetingsbyharrahs.com.
HERE'S ONE for the only-in-Las Vegas file: the El Cortez Hotel and Casino in downtown Las Vegas has introduced the Gambling Gourmet for hungry customers on a hot streak at the tables or the slot machines who don't want to leave their seats. The Gambling Gourmet service offers appetizers, salads, sandwiches and burgers served game-side on a rolling cart; the service comes complete with china, silverware and a linen napkin.
Las Vegas Editor: Dean Blaine
Phone: (650) 348-1752
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