Travel Weekly's Mexico E-letter: March 21, 2007

TRAVELERS HEADING TO MEXICO CITY from March 25 to April 1 should take the time to visit the town of Xochimilco, located 10 miles south of Mexico City, for the Xochimilco Flower Festival. The annual festival honors the pre-Hispanic goddess of flowers (Xochipilli) and the goddess of dance (Maculxochitl) to ensure good harvests. This four-day event is filled with colorful parades on flower-decorated barges along Xochimilco's famed canals, as well as horticulture contests and canoe races. Xochimilco was named a UNESCO World Heritage Site in 1987. For more information, visit www.xochimilco.df.gob.mx.

ISLAND DESTINATIONS, the luxury tour operator, launched a Referral Rewards program for agents and customers. Under the program, a customer of Island Destinations who refers a new agent to the operator will receive a $100 cash reward. In addition, the new agent who books with the operator will receive a $100 bonus. The bonus will be issued to the agent after the customer completes the trip, which must be for a minimum of three nights. Bookings must be made by Aug. 31. Call (800) 942-5899 for information about the referral program, or visit www.islanddestinations.com.

MEXICO BOUTIQUE HOTELS, the association of small, boutique resorts throughout Mexico, launched a Stay and Win promotion. Under the program, customers who book a minimum three-night stay at one of the association's properties will be entered in a contest to win a complimentary three-night stay at another of the group's resorts. Bookings must be made by June 30 at www.mexicoboutiquehotels.com or (800) 728-9098.

THE 237-SUITE MARQUIS LOS CABOS RESORT was honored with the "Distinctive T" certification from the Tequila Regulatory Council in Mexico. The accolade is awarded to resorts, hotels and restaurants that promote the culture of tequila and serve only authentic, certified tequilas in its restaurants and bars. As part of its effort to attain the certification, the resort launched an educational program for its staff on the history and culture of tequila. To book, call (877) 238-9399 or visit www.marquisloscabos.com.

MEXICANA IS EXPANDING its service from Los Angeles to two more Mexican cities. Mexicana on March 17 launched twice-weekly service between Los Angeles and Monterrey. In addition, the airline said it will start twice-weekly service between Los Angeles and Culiacan in April. The addition of these two cities brings to 10 the number of Mexican destinations that Mexicana serves from Los Angeles.

Mexico E-Letter Editor: Jorge Sidron

Phone: (973) 898-0011

[email protected]

For promotional opportunities in the E-letters, contact [email protected].

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