HEADING TO MEXICO CITY from March 25 to April 1 should
take the time to visit the town of Xochimilco, located 10 miles
south of Mexico City, for the Xochimilco Flower Festival. The
annual festival honors the pre-Hispanic goddess of flowers
(Xochipilli) and the goddess of dance (Maculxochitl) to ensure good
harvests. This four-day event is filled with colorful parades on
flower-decorated barges along Xochimilco's famed canals, as well as
horticulture contests and canoe races. Xochimilco was named a
UNESCO World Heritage Site in 1987. For more information, visit www.xochimilco.df.gob.mx.
DESTINATIONS, the luxury tour operator, launched a
Referral Rewards program for agents and customers. Under the
program, a customer of Island Destinations who refers a new agent
to the operator will receive a $100 cash reward. In addition, the
new agent who books with the operator will receive a $100 bonus.
The bonus will be issued to the agent after the customer completes
the trip, which must be for a minimum of three nights. Bookings
must be made by Aug. 31. Call (800) 942-5899 for information about
the referral program, or visit www.islanddestinations.com.
BOUTIQUE HOTELS, the association of small, boutique
resorts throughout Mexico, launched a Stay and Win promotion. Under
the program, customers who book a minimum three-night stay at one
of the association's properties will be entered in a contest to win
a complimentary three-night stay at another of the group's resorts.
Bookings must be made by June 30 at www.mexicoboutiquehotels.com or (800)
237-SUITE MARQUIS LOS CABOS RESORT was honored with the
"Distinctive T" certification from the Tequila Regulatory Council
in Mexico. The accolade is awarded to resorts, hotels and
restaurants that promote the culture of tequila and serve only
authentic, certified tequilas in its restaurants and bars. As part
of its effort to attain the certification, the resort launched an
educational program for its staff on the history and culture of
tequila. To book, call (877) 238-9399 or visit www.marquisloscabos.com.
EXPANDING its service from Los Angeles to two more Mexican
cities. Mexicana on March 17 launched twice-weekly service between
Los Angeles and Monterrey. In addition, the airline said it will
start twice-weekly service between Los Angeles and Culiacan in
April. The addition of these two cities brings to 10 the number of
Mexican destinations that Mexicana serves from Los
E-Letter Editor: Jorge Sidron
Phone: (973) 898-0011
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