Travel Weeklys Asia-Pacific E-letter: April 20, 2006

TOURISM AUSTRALIAS new advertising campaign is getting lots of attention from prospective visitors. The campaign, which features the cheeky tagline Where the Bloody Hell Are You, has helped generate a 49% increase in weekly visits to Tourism Australias Web site, www.australia.com, since it was launched last month, according to Michael Londregan, the organizations vice president for the Americas. More than 82,000 unique visitors followed the TV campaigns call to visit the Web site during a recent week in April, generating the highest number of sales leads for the year, Londregan said.

THESE FIGURES ARE SIGNIFICANT, considering that April is at the tail end of the traditional marketing season for Americans traveling to Australia, Londregan said. That were recording a record figure in April proves the campaign is not only resonating with consumers but is also strong enough to get the market to do something its normally not doing at this time of year: enquiring about an Australian vacation, Londregan said. Leads generated from the Web site are directed to retail and wholesale agents in partnership with Tourism Australia and national carrier Qantas Airways.

QANTAS, meanwhile, announced it is scrapping its budget carrier Australian Airlines in July to focus on growing Qantas and its low-cost brand Jetstar. The result will be two separate brands, with Qantas targeting premium business and leisure passengers and Jetstar concentrating primarily on leisure markets. Jetstar service will offer two classes and focus primarily on Asia and the Pacific before expanding to Europe and other destinations. Starting in November, Jetstar will begin flying international routes to Bangkok and Phuket in Thailand; Osaka, Japan; Ho Chi Minh City, Vietnam; Bali, Indonesia; and Honolulu. Jetstar will unveil fares and schedules for its international flights in June. Jetstars fleet will transition to 311-seat Boeing 787 planes, part of Qantas $20 billion fleet reinvestment, by August 2008.

HILTON HOTELS CORP. said it signed an agreement with the Shanghai Li Xing Hotel Co. to manage a 362-room hotel in Shanghai under the Conrad banner. The Conrad Shanghai is scheduled to open in 2008 in the heart of the citys Xintiandi district. The hotel will feature a contemporary design combined with traditional Chinese motifs, and include a spa, ample meetings facilities and two standalone annexes housing restaurants and recreational facilities. The Conrad Shanghai will be the third Conrad-branded hotel in China.

Asia-Pacific Editor:

Jorge Sidron

Phone: (973) 898-0011

[email protected]

For promotional opportunities in the E-letters, contact [email protected].

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