Travel Weeklys Caribbean E-letter: May 25, 2006

A NEW BRAND LOGO and a branding campaign for the Caribbean region were launched by the Caribbean Tourism Organization and the Caribbean Hotel Association as an outcome of the memorandum of understanding and cooperation signed by the two groups last fall. The new logo features the word Caribbean in bright tropical colors, punctuated by a sea-blue wave swirl underneath. Joining the launch was a group of Charter Partners from the public and private sectors who were the first to sign on to promote the logo in their promotions, advertising and on Web sites. Vincent Vanderpool-Wallace said inclusion of the logo should catapult this region to new levels of awareness and demonstrates a degree of cooperation and coordination not generally seen in the region. Alec Sanguinetti, CHA director general and CEO, said member properties had shown a lot of interest in the branding initiative. Charter Partners include the Islands of the Bahamas, Puerto Rico, St. Kitts, the U.S. Virgin Islands and Sandals and Beaches Resorts. Additional features of the campaign will be rolled out during Caribbean Week in New York June 10 to 17.

 

LODGEPODGE

" The 54-suite Somerset on Grace Bay in the Turks and Caicos announced a Feedback Rate, valid June 1 through July 31. Guests will get discounts up to 40% during the resorts preview opening period with the caveat that they sit down with resort manager Karen Whitt for a brief feedback discussion on their likes and dislikes at check-out. Nightly rates for the preview period begin at $273 per room, double, excluding taxes. For details, visit www.thesomerset.com.

" The former Cormorant Beach Club & Hotel on St. Croix is now the Palms at Pelican Cove. Double rates through Dec. 14 start at $130 per room, per night. For details, call (800) 548-4460 or visit www.palmspelicancove.com.

ON THE HEELS of the National Hurricane Centers grim forecast for the 2006 hurricane season (up to 16 named storms with eight to 10 reaching hurricane strength and four to six reaching Category 3 strength or higher -- meaning sustained winds topping at least 111 mph), CheapCaribbean.com announced its Free Your Mind Travel Protection Plan, designed to ease hurricane anxiety, according to Jim Hobbs, president. The plan is included in each CheapCaribbean package booked at www.cheapcaribbean.com or via its 24-hour call center at (800) 915-2322. Features include traditional insurance coverage from Travel Guard plus the firms own Cancel/Change For Any Reason One-Time Waiver protection. As long as we are notified at least three hours before the customers scheduled U.S. departure flight, the customer will not incur penalties for one-time booking changes or cancellations not covered by travel insurance, said Hobbs. In addition, customers receive a credit voucher for the full amount of their vacation package redeemable for a CheapCaribbean Mexico or Caribbean package within a year from the cancellation date, according to Hobbs. For a list of vacation packages and details of the insurance plan, visit www.cheapcaribbean.com.

TAKEOFFS

" Air Jamaica will add a fifth weekly nonstop flight between New York (Kennedy) and Grenada, effective June 29. The new Thursday departure will operate through Sept. 10. The carrier also will add two extra flights each week between New York and Montego Bay, Jamaica, and four between New York and Kingston, Jamaica, from June 26 to Sept. 10. For schedules, visit www.airjamaica.com.

" Caaribbean Star wil launch a daily nonstop flight between Trinidad and Curacao on July 13, bringing to 20 the number of destinations served by Caribbean Star and Caribbean Sun, its sister airline. For fares and schedules, visit Caribbean Star at www.flycaribbeanstar.com and Caribbean Sun at www.flycsa.com.

WHOOPS: The name of the new $5.2 million spa set to open in September at the Radisson Aruba Resort & Casino is the Larimar Spa. Also, Radissons next Caribbean resort will open in 2007 on St. Martin. Incorrect information appeared in the May 18 Caribbean E-letter.

Caribbean Editor:

Gay Nagle Myers

Phone: (201) 902-1591

[email protected]

For promotional opportunities in the E-letters, contact [email protected].

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