Travel Weeklys Home-based Agent E-letter: December 5, 2005

SKI SEASON IS HERE, and so is the Travel Institutes latest addition to its series of Lifestyle Specialist courses: skiing. With an eye toward making the niche easier to sell, the course covers all types of skiing, ski trip characteristics, destinations and ski resorts, marketing strategies, selling tips and various resources. It also reveals statistics that travel professionals can use to reach this affluent market and secure a share of this growing industry, the institute said.

THE INSTITUTE offers two levels of Lifestyle Specialist designations. By preparing for and passing a standardized test, travel professionals will earn a specialist designation for that niche. Those specialists then have an opportunity to become a certified specialist by demonstrating advanced knowledge through relevant business experience in that segment. Certified lifestyle specialists are featured prominently on the Travel Institutes Web site. According to Maureen Kennedy, executive vice president and general manager of the Travel Institute, because skiers are twice as likely to come from affluent households than the general population, its definitely a niche worth pursuing. Those wishing to enroll can visit www.thetravelinstitute.com.

TOUR DESK: Delta Vacations expanded its Caribbean product line with the addition of air-inclusive packages to Antigua and Barbados. Antigua programs go on sale Dec. 31 for travel beginning Jan. 4; Barbados programs went on sale in early November for travel beginning Dec. 8. The increase brings to 13 the number of destinations served by Delta Vacations. All packages pay up to 15% commission. For details or to book, call (800) 654-6559 or visit www.deltavacations.com.

FAM OF THE WEEK

Portugal

Departures: Every Monday in December from New York or Los Angeles to Lisbon via British Airways.

Length: Seven nights.

Sponsor: Tours Specialists, Palm Harbor, Fla.

Cost: $1,750 from New York or $1,850 from Los Angeles, per person, double. Includes roundtrip air, accommodations, some meals, sightseeing and transfers.

Trip: Visits Abrantes, Alvor, Algarve, Evora, Fatima and Lisbon.

Noteworthy: Companions are eligible. Air from other gateways is available.

Contact: (800) 223-7552 or (727) 784-8588; fax: (727) 784-7520; e-mail: [email protected].

CORRECTION: Vacation.com members looking for more details on the consortiums incentive program with Globus, can log on to www.agentnet.com. An incorrect link was listed in the Nov. 28 Home-Based Agent E-letter.

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