Travel Weeklys Home-based Agent E-letter: Sept. 20, 2004

CRUISEONE, a Fort Lauderdale-based franchise organization with 450 locations -- many of them home-based -- launched a two-pronged diversification program aimed at expanding its Hispanic franchisee locations and increasing its Hispanic customer base. Seeking to tap into what it calls a growing market of Hispanic cruisers in North America, the Cruceros Fantasticos promotion features Spanish-language advertising, brochures and a Web site. It also includes a telephone system that will route certain calls to Spanish-speaking franchisees from potential clients who may prefer the option of dealing with a cruise specialist who speaks fluent Spanish. 

FRANCHISEES are not required to have previous travel industry experience, CruiseOne said, because complete training is provided at the corporate headquarters. CruiseOnes franchise fee is $9,800, and new franchisees who join the Cruceros Fantasticos program are eligible for a $750 marketing credit if they open their business by Dec. 31. Franchise details are available by calling (800) 892-3928. The firms Web site is at

JOYSTAR, the travel firm that says it empowers people from all walks of life to become home-based travel agents, will begin a seminar tour with CEO William Alverson showcasing Joystars Agent Advantage Pro hosting services. Seminars run from 5:15 p.m. to 8:30 p.m. The schedule is as follows: Sept. 27, JW Marriott Lenox, Atlanta; Sept. 28, Sheraton Park Central, Dallas; Sept. 29 Hilton Costa Mesa, Costa Mesa, Calif.; Sept. 30, Luxe Hotel Bel-Air, Los Angeles; Oct. 4, European Crystal Conference Center, Chicago; Oct. 5, Hyatt Regency Bethesda, Bethesda, Md.; Oct. 6, Long Island Marriott, Uniondale, N.Y.; and Oct. 7, Wyndham Newark Airport, Elizabeth, N.J.

ALVERSON also will speak at OSSNs Home-based Travel Agent Show & Conference, slated for Oct. 29 to 30 in Long Beach, Calif. (see Datebook below). Joystar handles all fulfillment and customer service for its agent members, said Alverson. The company offers two membership levels at its Web site,

DATEBOOK: The first annual Home Based Agent Trade Show is being held Oct. 29 at the Long Beach (Calif.) Convention Center. The show is running alongside a second show, Honeymoon & Romantic Getaways. The agent show is sponsored by OSSN. Admission to seminars and the trade show costs $79. Details are on line at

Date valid:
Nov. 5 for a three-night stay.
Sponsor: Tower Travel, Sunrise, Fla.
Cost: $299 per person, double. Includes accommodations, some meals and a city tour.
Trip: Spends four days in Scottsdale.
Noteworthy: Companions are eligible at the same rate.
Contact: (954) 748-3037; fax: (954) 748-3079; e-mail: [email protected].


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