Travelscream Technologies, a provider of web marketing and social media solutions for the hospitality industry, has partnered with Brides.com, Conde Nast’s bridal destination website.
Through this partnership, Brides.com will become part of Travelscream Technologies’ Syndicated Publishers Network (SPN), which means Travelscream will distribute content provided by hotels, resorts and other travel providers through branded blogs on the Brides.com site.
Travelscream’s other SPN channels include New York Magazine, National Geographic, Resorts & Great Hotels and Peter Greenberg Worldwide. SPN is the only such global distribution channel in the industry, according to a company spokeswoman.
Brides.com’s inclusion in the SPN program provides a range of benefits:
• It gives travel providers access to Brides.com’s targeted audience of 1.3 million unique visitors a month with median household incomes of $75,000 and an average age of 27.
• Brides.com gains a new stream of continually updated travel content related to weddings and honeymoons.
• Couples planning a wedding and honeymoon receive current travel deals and offers along with the ability to subscribe free of charge to the content via their own RSS feed readers and on personalized home pages, including iGoogle, MyYahoo and MyMSN. They also can share information about the deals offered on Brides.com through social media sites, such as Digg, del.icio.us, Facebook and MySpace.
• For travel agents, Travelscream Technologies offers another industry-exclusive program called the Travel Reader, which lists travel deals from the world’s top hotels and resorts in one continuously updated streaming RSS feed on their own agency website. The content can be customized to the agent’s specifications, giving the agent control over the amount and type of travel information they receive from providers while giving them the ability to view provider promotions and information all on one site.
Travelscream also said it can help agents expand their marketing message and reach their clients through RSS feeds from their websites.
There is an annual fee of $400 for resorts and other suppliers to gain access to publishing channels. There is no fee for travel agents, publishers or consumers.