Virtual Gotham

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Sun International, the same folks who turned a hotel expansion -- Paradise Island's Atlantis -- into a month-long media feast, has set its sights on New York. Rather than featuring supermodels and aging athletes, though, this venture will celebrate New York itself, albeit in a weird, cyber-shtick kind of way.

Entertainment Development Group, An Australian entertainment company owned by Sun, will make its U.S. debut with Bar Code, a 220,000-square-foot bar and video arcade complex that will take patrons on a simulated trip through New York City.

Isn't that odd? This place, to be located in the middle of Times Square, which is in the middle of New York City, will give people a chance to take a simulated trip around New York.

The coals-to-Newcastle quotient of this venture is akin to going to Hawaii to have your picture taken on one of those surfboards mounted in front of an artificial wave backdrop. But then again, this is New York we're talking about. You never know what'll play here.

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