Well-deserved optimism


The travel industry has been dealt a pair of aces with the release of two studies predicting that Americans will be taking more and longer trips this year, despite across-the-board increases in the cost of travel.

The two studies, one conducted jointly by PricewaterhouseCoopers and Bear Stearns & Co., the other by TIA and AAA, couldn't come at a better time. With the country rocked by a series of calamities -- war in Europe, kids killing kids, increasing racial tensions and a prolonged impeachment trial that humiliated the country -- this would be a good time to bask in a little well-deserved optimism.

And it's not such a huge leap from travel-industry prosperity to national well-being. The nation's propensity for travel is not just a barometer of collective self-confidence, it is also a catalyst. Think about it. Business travel continues to stimulate the already-booming economy while leisure travel, quite simply, creates happiness. So whatever the reason you got into this business, the bottom line is that you are a positive influence on the American psyche. You're the cavalry, folks! Have a great weekend. See you Monday.


From Our Partners

From Our Partners

2020 Los Cabos Webinar
Travel Safety in Los Cabos
Register Now
We Love Travel Advisors 2021
We Love Travel Advisors 2021 Guide
Read More
2019 Xanterra Webinar Logo
Close to Home, A World Away – Exploring Near and Far with the Xanterra Travel Collection
Register Now

JDS Travel News JDS Viewpoints JDS Africa/MI