Agents hardly need another reason to untangle the mysteries of the
Web. You folks have been hounded on a daily basis with threats that
your future options consist of wired or retired. That being said,
here's one more: restaurant reservations.
Am I suggesting you pack it in and apply for a job at the local
Olive Garden? Not exactly. Fact is, the day when restaurant
reservations will be accepted over the Web is not far off. Zagat,
publishers of those little red books filled with customer reviews
on every practically every restaurant on earth, announced this week
that it would begin beta testing an on-line reservation system next
As brick-and-mortar agents face the fact that service, rather
than order-taking, is crucial to staying afloat in the electronic
age, this could prove to be a nice little customer pleaser. Say
you're booking a couple on a romantic Paris trip. You'll be able to
look up romantic restaurants, let them look at menus, get table
availability and guarantee the reservation with a credit card.
Pretty nifty, huh?