The Tourism Authority of Thailand will
market the country for the remainder of 2006 and 2007 as
"Unforgettable Thailand," according to a statement released by the
The new marketing
plan was formulated by the tourism authority during its annual
marketing meeting, held in Bangkok Aug. 15 to 19.
The authority said
it will shift its marketing emphasis by adopting a revenue-based
target instead of an arrivals target as in the past. Marketing
plans will focus on ways to induce consumers to spend more money in
Thailand, with increased emphasis on shopping, spas and other
activities that are powerful generators of revenue.
During the annual
meeting, the authority decided that its most important goal is to
create a clear brand image. The authority also discussed ways to
increase the use of the Internet to raise Thailand's brand image,
to organize more special events, introduce new tourism destinations
and encourage foreign investment in tourism.
contact the reporter who wrote this article, send e-mail to David
Cogswell at [email protected].