British advertising regulators lifted a
television ban March 17 on Australias latest tourism campaign.
The TV portion of
Australias Where the bloody hell are you? campaign was pulled two
weeks ago after British broadcast authorities objected to the use
of the word bloody.
But publicity over
the ban gave a big boost to the campaign and sparked a storm of
ridicule in Britain; it will now be run in its entirety.
The campaign was
scheduled to kick off here during an episode of ABCs Lost on March
22. If you missed it, you can view the campaign at www.wherethebloodyhellareyou.com.
reporter Jorge Sidron, send e-mail to [email protected].