Serving up Beijing
Continental Airlines will launch daily nonstop Newark-Beijing service June 15, and effective immediately, Continental Airlines Vacations is offering a series of six tour itineraries, operated by Pacific Delight World Tours.
Sophia Luk, Pacific Delights senior vice president, marketing & sales, said the packages offer extra value because passengers will have no additional cost if they connect to the transpacific service on Continental flights from 45 U.S. cities as far afield as Minneapolis, Dallas, Miami and Burlington, Vt.
The 13-hour, 40-minute Continental service will travel the polar route.-- N.G.
NEW YORK -- The
China National Tourist Office (CNTO), which this spring launched
the largest advertising campaign in its history, stepped up the
effort this month with ads specifically targeting the millions of
commuters who enter New York City every week.
The $1.6 million
campaign to promote the 2008 Olympics in Beijing debuted in April
with a 16-page, four-color insert in the Los Angeles Times, New
York Times, San Francisco Chronicle and USA Today, followed by 20
weeks of half-page ads in USA Today.
In New York,
through June, the CNTO is sponsoring a series of giant advertising
displays in the citys Grand Central railroad station, with ads on
the floors and walls. In addition, through July, billboard ads are
positioned at the George Washington Bridge and Lincoln Tunnel, two
key entry points for commuters to New York.
Although the 2008
Olympic Games are the impetus for the campaign, the ad message is
meant to lure visitors to the country for much more. It invites
them to experience all that China and its immense and diverse
destination has to offer, said CNTO director Shan Zhong Zhu. The
ads also point readers to www.discoverchinanow.com where an
extensive list of tour operator packages is highlighted.
campaign will be followed by a fall print campaign, but further
details have not been determined.
China is already
on something of a tourism roll. Noting the U.S. is Chinas biggest
and most important long-haul market, Zhu reported that China
welcomed a record-breaking 1.3 million Americans in 2004. In the
first quarter of 2005, he added, total tourist arrivals were up
14.8% and foreign exchange revenues up 23.6%.
Zhu noted that
the latest data from the World Tourism Organization showed that
while France, Spain and the U.S. remain the top three destinations,
China moved from No. 5 to No. 4. Italy previously held the fourth
the reporter who wrote this article, send e-mail to Nadine Godwin
at [email protected].