When it comes to hit movies, plays and TV shows, everybody loves a sequel. So it's no surprise Hong Kong tourism officials teamed up again with travel journalist Richard Bangs for a follow-up to their Emmy-nominated 2010 public TV collaboration "Hong Kong: Quest for the Dragon."
The new show, called "Hong Kong, Macau & Guangdong: Quest for Harmony," began airing on public TV stations across the U.S. in March and, this time, takes viewers to not only Hong Kong but also two neighboring, less familiar destinations in the larger Pearl River delta region.
As with the first program, Hong Kong's tourism authorities worked with travel suppliers to craft a bookable companion vacation itinerary for show fans.
"'Quest for Harmony' marks the first time that three Asian tourism boards have united to both sponsor a nationally distributed TV show and develop a themed itinerary based on the show," said Bill Flora, U.S. director at the Hong Kong Tourism Board.
"This echoes our belief that it is just not enough to sponsor the ... program," he added. "It's essential to take the extra step and develop companion itineraries that allow consumers to experience the adventure for themselves."
Yin and yang
The tourism board partnered with Hong Kong flag carrier Cathay Pacific Airways and Danville, Calif.-based Peregrine Travel Group to craft a 10-night trip to all three locations featured in the TV show. Airfare-inclusive prices start at $6,998.
The trips are designed to highlight "the virtuous balance" between Hong Kong's modern cityscape and traditional relics; Macau's flourishing economy and historical Portuguese influences; and Guangdong's natural landscape and booming industrial growth.
Details on the "Quest for Harmony" itinerary are available at www.cathaypacific.com and www.peregrinetravelgroup.com.
The new show is the latest in Bangs' Adventures With Purpose series, which includes 11 other episodes covering destinations in Asia, Europe, Africa, Oceania and Central America.
The Hong Kong portion of "Quest for Harmony" juxtaposes the newly opened Ritz-Carlton, the world's tallest hotel, and the tranquil landscapes of Lamma Island. In Guangdong, Bangs visits Danxia Mountain, a Unesco World Heritage Site, and China's spectacular Grand Canyon.
For more on travel to Hong Kong, visit www.discoverhongkong.com/USA.