LOS ANGELES --
Sita World Travel made substantial changes in its India programs
for 2005 by adding several tours, increasing its coverage of
southern India and widening the price range of its products.
has picked up tremendously, said Chairman and CEO Roger
selling out very fast. We are getting bookings as far in advance as
2006 now. Were now getting bookings in what used to be the off
season, and people are asking for programs in a wider variety of
In prior years,
the demand for Sitas India programs was limited to the luxury and
deluxe markets. But now, Indias appeal to a broader population has
prompted Sita to open up a first-class tier in its India product
programs use different hotels and downgrade some amenities, said
amenities may be a standard car instead of a luxury car or a
fixed-value meal instead of an a la carte offering.
Instead of doing
every single tour in every city, we may do the main tours and offer
the others as options.
As interest in
the southern part of India is spreading among U.S. travelers, Sita
is offering more tours to the region.
The south is far
more traditional than the north and is relatively unspoiled by
foreign influences, said Mahal. It was never invaded until the
British came in 1650, and it didnt fall under the rule of the queen
The south is
especially popular with repeat visitors, Mahal said.
New tours include
several two-week itineraries, including Splendors of India &
Nepal; Land of the Maharajas, which covers Rajastan; South India
Sojourn; and Voyage of Discovery: North and South India.
Sita is also
offering a new train, the Deccan Odyssey.
Its similar to
the Palace on Wheels, but operates in the west, Mumbai to Mumbai,
said Mahal. The Palace runs from Delhi to Delhi, including the
state of Rajastan plus Agra.
information, call (800) 421-5643 or visit www.sitatours.com.
reporter David Cogswell, send e-mail to [email protected].