Thai Airways targets corporate clients
Thai Airways parent company, Thai Airways International Public Company Ltd., is offering a program aimed at boosting tourism in Phuket, Thailand.
The company is using a marketing strategy that aims at promoting sales directly to corporate groups. The first of the corporate groups will be that of the Thai Honda Manufacturing Co. Ltd., which will send 1,500 employees to Phuket in September.
Through Oct. 31, Thai Airways is offering special airfares, tour packages and accommodations to help attract corporate groups. For more information, see www.thaiairways.com.
BANGKOK -- A
post-tsunami update, published jointly by Visa International Asia
Pacific and the Pacific Asia Travel Association (PATA), shows that
areas affected by the tsunami still are struggling hard to recover
their tourism business.
particularly hard hit, has experienced a 40% reduction in arrivals
and a 30% reduction in spending. (See sidebar for an initiative
to get tourists back to Phuket.)
PATA President and
CEO Peter de Jong urged airlines to beef up capacity to the region,
saying that weekly seating capacity had dropped almost 18%, and at
least four carriers stopped flying there altogether.
According to the
study, total air arrivals into Phuket were down 42% in the first
half of 2005, and international direct arrivals were down
The Maldives, also
affected by the tsunami, has seen its international arrivals drop
46% from the previous year, with spending down 10%. Sri Lanka, a
third tsunami-afflicted destination is seeing a 10% growth rate
information, see www.pata.org/news.
the reporter who wrote this article, send e-mail to David Cogswell
at [email protected].