NEW YORK -- The Taiwan
Tourism Board launched a marketing initiative in North America in
an effort to establish itself as a viable travel destination in
The board launched a
new Web site (www.go2taiwan.net) for North American
consumers and a Taiwan Destination Specialist Web site for travel
agents, which is accessible from the Travel Agents tab on Go2Taiwan.net or
directly at www.taiwanspecialist.com.
The board intends to
run a series of print ads in the New York Times and Travel &
Leisure and commercials on CNN.
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