The Tourism Authority of Thailand’s deputy governor, Juthaporn Rerngronasa, was making the rounds in New York on Wednesday to assure tour operators that Thailand tourism is "back to normal" following deadly political clashes that took place in May.
She said the country has welcomed some 10 million tourists for the first eight months of 2010, a 30% increase over 2009. (Political unrest also hurt Thailand tourism last year.)
"We had problems ... but the tourists are back on track," said Rerngronasa.
Thailand is hoping to see a 5% increase in American arrivals for 2010 as the Southeast Asian nation enters its high season.
As the country focuses on recovery, the tourism authority said it is putting its efforts into marketing the destination to baby boomers and honeymooners.
Thailand will be featured in "Runaway Chef," a show premiering on PBS this fall. The tourism authority said the show is a less expensive marketing option than TV ads.