NEW YORK --
Tokyo, in the midst of a push to double overseas arrivals to the
city and eager to draw more Americans in particular, plans to open
a Tokyo tourism promotion office in the U.S. by April, according to
Yasuo Sekiya, the city's vice governor. Tokyo has not yet
determined where the office will be located.
Sekiya and other
city officials came to the Big Apple earlier this week as part of a
series of city promotional events that started in 2002.
were staged on the West Coast and in the South; the Tokyo Festa,
held Feb. 7 in Grand Central Station was the first for New York,
"designed to give New Yorkers a sense of Tokyo's fairs," Sekiya
said. The Japanese capital will stage another consumer event and a
b2b trade fair in New York this fall, he added.
The overall goal
is to bring 6 million overseas visitors to Tokyo by 2010, which
would double the annual arrivals of three years ago, Sekiya said.
The effort has a parallel in the country's push to double its
numbers in the same period to 10 million in 2010, he
He also noted the
striking disparity between Japanese travel to the U.S. (3.75
million in 2004) and U.S. travel to Japan (760,000 in the same
year). About one-third of Japan-bound travelers are from
California, about one in 10 from New York.
the reporter who wrote this article, send e-mail to Nadine Godwin
at [email protected].