Tourism Australia: Ad campaign generating prospective sales leads for agents

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Tourism Australias new advertising campaign is getting lots of attention from prospective visitors.

The campaign, which features the cheeky tagline Where the Bloody Hell Are You, has helped generate a 49% increase in weekly visits to Tourism Australias Web site, www.australia.com, since it was launched last month, according to Michael Londregan, the organizations vice president for the Americas.

More than 82,000 unique visitors followed the TV campaigns call to visit the Web site during a recent week in April, generating the highest number of sales leads for the year, Londregan said.

These figures are significant, considering that April is at the tail end of the traditional marketing season for Americans traveling to Australia, Londregan said.

That were recording a record figure in April proves the campaign is not only resonating with consumers but is also strong enough to get the market to do something its normally not doing at this time of year: enquiring about an Australian vacation, Londregan said.

Leads generated from the Web site are directed to retail and wholesale agents in partnership with Tourism Australia and national carrier Qantas Airways.

To contact reporter Jorge Sidron, send e-mail to [email protected].

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