Tourism Australias new advertising
campaign is getting lots of attention from prospective visitors.
which features the cheeky tagline Where the Bloody Hell Are You,
has helped generate a 49% increase in weekly visits to Tourism
Australias Web site, www.australia.com, since it was launched last month,
according to Michael Londregan, the organizations vice president
for the Americas.
More than 82,000
unique visitors followed the TV campaigns call to visit the Web
site during a recent week in April, generating the highest number
of sales leads for the year, Londregan said.
These figures are
significant, considering that April is at the tail end of the
traditional marketing season for Americans traveling to Australia,
recording a record figure in April proves the campaign is not only
resonating with consumers but is also strong enough to get the
market to do something its normally not doing at this time of year:
enquiring about an Australian vacation, Londregan said.
from the Web site are directed to retail and wholesale agents in
partnership with Tourism Australia and national carrier Qantas
reporter Jorge Sidron, send e-mail to [email protected].