Noting that “the long-term often gets shortchanged” following a disaster, Tourism Cares CEO Mike Rea announced the creation of the Nepal Recovery Fund and issued an appeal to consider the challenges facing the local tourism community following the devastating earthquakes that rocked the Himalayan kingdom over the weekend.

“People should certainly fund immediate relief efforts,” said Rea, “but we are urging the industry to earmark some of its giving for Nepal’s tourism industry and its long-term recovery now.”

Rea noted that tourism is an especially important part of Nepal’s developing economy, and will be even more so after primary relief efforts are complete. According to the World Tourism and Travel Council, tourism in 2013 contributed 500,000 jobs and 8.2% of GDP, with strong growth projected.

The fund will be used in consultation with local industry leaders. Anticipated tourism projects may include:

  • Identifying needs and prioritizing actions for tourism recovery
  • Revitalizing Nepal’s tourism product and its marketing
  • Targeted restoration and physical investments in projects that may otherwise “fall through the cracks”
  • Training and recovery funds for industry professionals.

Tourism Cares, whose membership includes more than 120 industry companies and associations, will allocate 100% of fund donations to program expenses, waiving administrative fees.

To donate or download a project brief, visit


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