Three Pearl River Delta destinations -- Hong Kong, Macau and Guangdong -- have joined forces to promote their destinations via a series of 10 short, professional-quality videos that travel agents and tour operators can download for use in multimedia marketing.
The Quest for Harmony videos, available on YouTube, feature TV adventure travel host Richard Bangs and piggyback off his show that aired last spring on public TV called "Hong Kong, Macau & Guangdong: Quest for Harmony."
The videos, each less than five minutes, aim to give viewers a taste of the culture of each destination by focusing on specific themes.
The "Culinary Adventures of Hong Kong" video, for example, showcases the bustling Cantonese wet markets, where the fish are literally jumping. The film then segues to the two three-star Michelin restaurants at the Four Seasons Hotel Hong Kong for a behind-the-scenes look at food preparation.
In fact, Hong Kong boasts a whopping 62 Michelin-starred restaurants, and Bangs interviews hoteliers and chefs to underscore the philosophy of the local cuisine.
The "Hong Kong the Victoria Peak Tram" video takes viewers to the highest point on Hong Kong Island for views of the steel-and-glass buildings juxtaposed with low stone temples.
The "Macau: Taipa Houses Museum, Coloane Village" video packs a mix of images of concrete cities and tiny island villages into a few minutes, with highlights including visits to the ruins of St. Paul's, the Mount Fortress and Na Tcha Temple. Bangs winds up the tour with a virtual taste of the custard-filled Portuguese pastry that Macau's Lord Stow's bakery sells by the thousands per day.
An overview video, "Guangdong Province," focuses on an area that is relatively unknown to Americans, despite being a bustling international business hub.
The "Guangdong's Danxia Mountains" video serves up a different kind of view, sweeping over the unique stone formations that make up this Unesco World Heritage Site. Bangs also takes viewers inside a 105-acre Buddhist monastery and to the dramatic statues at the Buddhist Caverns.
The overall aim of the videos is to explore both the ancient and contemporary faces of the Pearl River Delta region and to inspire clients to see it all firsthand.
Travel agents and tour operators can download the videos and/or post them for free, on their own websites, blogs, social media and e-marketing initiatives. The videos, which originally appeared on public TV, are now accessible via a dedicated YouTube channel.