Aloha Airlines name sold

Former majority shareholder of Aloha Airlines, Yucaipa Cos., won the rights to the Aloha name and its intellectual property for $1.5 million.

Yucaipa, a Los Angeles-based company, was given federal bankruptcy court approval to purchase the name, with the stipulation that it not resell the name to Mesa Air Group, parent company to interisland carrier Go Mokulele.

In 2009, Mesa made an effort to purchase the Aloha name in hopes of renaming its Go brand. According to a Jan. 5 Honolulu Star Advertiser report, that attempt failed after the ruling bankruptcy court judge heard a range of "impassioned pleas from former Aloha Airlines employees who largely blamed Mesa for Aloha's [2008] demise."


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